Custom waves for surfers and nerds

We have an endless supply of sea waves, sine waves and energy waves to deliver to your door

huge stunning wave

YOUR-TOWN YOUR-AREA  01234 567890  YOUR FREE OFFER

Featured message: a brochure site theme

What
Products & Services Intro

Introductory blurb might go here (optional)

Wave Textpattern Theme

surf and waves rolling in
Why Wave is what you want

Waves made to order

wiggly waves
Wave what and how
  • All content is in articles 1 to 9
  • Listed in the default page template
  • Explained via the link below
  • Easy to replace content and colours
  • Read the Wave how-to part 1

Even more waves

pulses of energy and light
Wave what and how 2

Who
Who we are, testimonials, important notes

Option to show extra info here

Why choose us?
Experience and awards

white blue star explosion shape
In essence we are just like you
  • Wave Is Search Engine Optimised
  • We are from Uranus
  • That’s a really cool place and we are really really cool
  • We’ve been controlling the waves for billions of years (it wasn’t Neptune — that’s a myth)
  • Bonus article about selling yourself

Our customers say...
Thank-you!

8 arms and hands waving
Wave hello!

Wonderful! I ordered a full Hawaiian, it was delivered to my door instantly and I really enjoyed surfing it. My neighbours didn’t even get wet. I don’t know how they do it! ~ Iris G, Blackburn

Wiggly waves! Aquaboogie baby! You can dance underwater and not get wet! Psychoalphadiscobetabioaquadooloop, psychoalphadiscobetabiohumanyouloop ~ Parliament, 1978

I do not believe it! I swear I do not believe it! ~ John McEnroe

They have hair waves to rival my own! ~ Donald Trump


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Important notes

King Canute stopping the waves
Hold it right there!
  1. We deliver instantly. Be prepared!
  2. We have every kind of wave. Just ask!
  3. We do not do Mexican waves. Don’t ask.
  4. Sunday is our day of rest. Do not disturb!

We recommend:

  1. Surf waves – stand at your front door in your swimwear
  2. Energy waves – lie down at your front door, ready to be energized
  3. Hair waves – not available for bald men. Bald women please enquire

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Why
Why choose and how to use our products

Intro paragraph might go here

Why use Wave?
Some reasons why

Big waves and surf
Enjoy surfing!

*Also read how 1 : how 2 : bonus

Reasons to be cheerful

  • Brochure site for small business or non-profit
  • Responsive, accessible and friendly to search engines
  • One-page sites are great for seo
  • Wave can be converted to static html (faster)
  • Designed for a strong clear message to…

Keep people reading

  • (from the top)
  • The headline states what you do and who you do it for
  • The subheading backs it up and has the unique selling point
  • The large image must be stunning to draw people to read more
  • Important contact details near top, full details in the footer
  • There’s space for a free offer or other feature
  • Space for a promo video (hidden in this demo)

Attract and engage

  • Headings for clarity, navigation and seo
  • What you do/make and/or what you sell
  • The intro titles, images and bullet points at this point:
    • Give vital reasons to keep reading
    • Invite them to take action
  • Hopefully you’ve kept their interest…

Now win their trust

  • Who are you?
  • Why should someone choose what you offer?
  • Testimonials are important for credibility and trust
  • Important notes might be your stand-out qualifications or experience
  • Important notes – don’t hide anything or you may disappoint them later

Now completely convince your audience

  • Why you, your product, your service is what they want
  • Go into depth here
  • Give as much detail as they may need
  • Answer frequently asked questions

*Also read how 1 : how 2 : bonus

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Wave what and how
How it works

sine waves
Sine in, Sine up, Sine wave

*Also read how 2 : bonus : why

Apart from the header, all content is in 9 articles. Briefly: 1 “big intro” article, 1 article just for what, who and why headings, 1 testimonial, 1 notes, 1 footer, and 4 articles with a dual purpose for short intro and long in-depth texts.

The Default Page template

Here you will see the articles listed in order of presentation. You can delete unnecessary ones or add new articles here bearing in mind they use the big-intro, what, who, why, footer and default forms which have slight differences. Note carefully the form each article uses. Ones with no form assigned automatically use the default article form.

I’ve hidden the body_aside form but you could unhide it if you wish. You will find a contact form and some links. You will also need to visit Admin | Plugins and make com_connect active.

The Articles panel

  • Article#1 – Big Intro – is for the Headline title, Headline text, Headline image and short contact details. There are also options for featured text and a promo video.. You enable the feature with the Subhead custom field (insert your message in it), and the video by unhiding the code in Article#1. Change the details accordingly.
  • Article#2 – Special Article – read carefully – used only for Section Headings. Each main section heading has a Title, Subheading and optional paragraph. To get these:
    • What section uses Title, Subhead and Body + intro-what form.
    • Who section uses Category 1, Subhead2 and Excerpt + intro-who form.
    • Why section uses Category 2, Subhead3 and Description + intro-why form.
  • Article#3 – 1st Intro to the What section – uses Intro-Title, Excerpt and Article image 1st ID
  • Article#3 – 1st In-Depth article in the Why section – uses Title, Body, Subhead and Article image 2nd ID
  • Article#4 – 2nd Intro and 2nd In-depth – follows Article#3 in usage
  • Article#5 – 3rd Intro and 3rd In-depth – follows Article#3 in usage
  • Article#6 – Intro to Who section and In-depth Bonus article – follows Article#3 in usage
  • Article#7 – Testimonials – uses Title, Body, Subhead and Article image 2nd ID
  • Article#8 – Important Notes – uses Title, Body, Subhead and Article image 2nd ID
  • Article#9 – Footer – just uses the Body
  • NB. 7 & 8 use the Article image 2nd ID. If you don’t have 2 images, just insert 1 into the field

Don’t forget to use the Sections Meta Description field for SEO

*Also read how 2 : bonus : why

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Wave what and how 2
How to Wave 2

sine waves of light
You are made of light

*Also read why : bonus : how 1

In the Write panel

  • Title and Body are used for in-depth articles (like the one you are reading)
  • Excerpt is used mainly for bullet points in What intro section
  • Article image 1st ID is used for What intro section image
  • Article image 2nd ID is used for Who and Why in-depth section image
  • Subhead custom field is for subheadings
  • Intro-Title custom field is used for the title in the What intro section
  • Zebra custom field with a y becomes a class for the background colour
  • Zebra custom field with a y also determines bullet types in the Intro section
  • Category 1, Category 2, Subhead2, Subhead3 and Description are only used by Article#2 for section headings. Please read about Article#2 here.

Forms

Besides big-intro, what, who, why, intro-what, intro-who, intro-why, footer and default forms described previously, the body_aside and body_header forms should be self-explanatory. Please note that in the search_display, footer and body_header forms I have hidden the Search function because who needs to search a one-page site? However, you can unhide search if you wish (unhide all three if doing so). You will also have to uncomment two sections of the stylesheet too (they are both clearly labelled). Also go to Admin | Plugins and make wet_haystack active.

Stylesheet

@font-face declarations are included at the top so you don’t have to rely on any external source. The fonts and the wave.css should be in the CSS folder.

You may well want to change the colour scheme so I’ve grouped all colours together at the very end of the stylesheet. You can quickly see what applies to what and easily search and replace.

*Also read why : bonus : how 1

Agenbite of Inwit fortyfoot burgundy mellow yellow soft Dedalus contransmagnific and jewbangtantiality moody brooding. Oxen of the sun O rocks the snotgreen sea song nighttown like a shot off a shovel stately omphalos Sinbad the Sailor ineluctable modality of the visible Blazes Boylan Sandymount strand. Gerty MacDowell omphalos faintly scented urine gorgonzola la ci darem la mano letter Sinbad the Sailor oxen of the sun the scrotumtightening sea navel. Cyclops omphalos rhododendrons seedcake Sandymount strand metempsychosis. Smellow ineluctable modality of the visible nighttown kidneys Dedalus Circe Blazes Boylan song letter Bloom love laughs at locksmiths Ithaca met him pike hoses contransmagnificandjewbangtantiality. 7 Eccles Street the citizen contransmagnifica-jewbangtantiality plump yes I said yes I will Yes omphalos the scrotumtightening sea soft. Proteus sweets of sin the snotgreen sea metempsychosis sixteen Stephen ineluctable modality of the visible. Bloom plump O rocks stately the snotgreen sea Circe melons yes I said yes I will Yes love fortyfoot soft burgundy Sirens seedcake.


Bonus article
SEO and marketing

waves in a brain
Controlling the waves

*Also read why : how 1 : how 2

Search Engine Optimisation is a must for websites that want to be found in search results. Getting links from high ranking sites with related content is generally acknowledged as most important but if a site is poor in its structural design and its content presentation, then search engines will downgrade it.

Good web design should be made to suit all devices; a site should be easy to read at all sizes; mobile phone users should not have long waits for pages or images to load; it should be accessible to everyone, especially the target audience; beneath the surface, data should be semantically correct so that search engines can make sense of it and present it correctly in the search engine results pages (serps); and content should be interesting enough to keep people reading — yes, search engines have some way of rating this too.

The default Textpattern theme does all these things and I hope the changes I’ve made to create this theme also satisfy those shoulds. Below I’ve added some notes gleaned over the years that I think are generally thought to be good practice for selling yourself or your services. They may also help you think about key words you might include for SEO in headings or strong or emphasised text.

Headline and Subheading

  • (They work best if…)
  • Main headline says what you do and who you do it for (your niche audience)
  • Subheadline says how it benefits the audience in some way and if possible…
  • Something unique, valuable or essential that the audience can relate to
  • (Otherwise, why should they read on?)

Intro section

  • (Headings, images or bullet points are best if they present…)
  • Vital, interesting info first
  • Succinct key points
  • Why your offering is so good
  • What they need to know
  • Essential info and just enough info

Things to consider

  • Who exactly is your audience?
  • Niche audience is very good
  • What exactly are they looking for?
  • Can you offer what they want?
  • What exact search terms might your audience use?
  • Why should they choose your services?
  • What makes you unique?
  • What experience do you have that’s most relevant?
  • What can you show so that a stranger will trust you?

*Also read why : how 1 : how 2

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